Frequently Asked Questions


What is a crowdfunding?

Crowdfunding is an investment form in which a large group of individuals enter small sums to fund a business. Both individuals and companies can now become part-owners in MonthlyCup Partners AB (publ).

Why do you make a share issue?

A crowdfunding means that we will receive liquid funds in the company to carry out the growth that we have begun. As a small company, growth is very expensive, therefore, MonthlyCup chooses to carry out a share issue to be able to continue expansion at the rate that we want.

What will you use the money for?

To establish ourselves in the US market, but also to strengthen ourselves in the European. Especially in Norway, Denmark and Germany. Future goals are to expand in more countries, broaden our product range and create more jobs.

How many shares can I buy?

245 990 shares will be sold, in units of 11. You can buy how many units you want, provided that they have not been sold out. The application period extends between December 4th 2021 to May 8th, 2022. Take the chance to become partner while its here!

In what company am I investing?

In MonthlyCup Partners AB (publ). MonthlyCup is a collective name for the entire MonthlyCup Group. The shares that you can buy are issued in the company called MonthlyCup Partners AB (publ), which in turn will own 22 % of MonthlyCup AB when the share issue is completed, provided that this share issue gives a full investment. This share issue does only comprehence 15,1 % of total 22 %, at full investment. If you want to read more about the MonthlyCup Group go to

What is the investment price?

The investment price is SEK 100 per B share, i.e. a total of SEK 1100 (approximately 110 EUR) for a stock item of 11 shares.

When is the last day to make an investment?

May 8th, 2022

What is the number of shares in the offering?

The share issue includes 245 990 shares.

When and where can I see my shares?

At NOTE! This can only be done after they have been regulated by the Swedish Companies Registration Office.

When can I expect a dividend to my investment?

We expect to be able to repay the investment over a five-year plan. An investment in MonthlyCup is expected to yield a good return in the long term and should not be seen as a short-term investment.

How do I buy shares?

You log on to website and buy the shares directly through our website. Payment is made immediately.

How do I sell my shares?

The shares will not be admitted to trading on any regulated market or MTF. However, you can always transfer or sell your shares on your own initiative to a person or company that wants to buy them. However, with the reservations contained in the Articles of Association found in the memorandum.

Do I get the right to vote?

One B share entitles the holder to one vote at the AGM - so, yes, you will be given the right to vote.

How do I get long-term yields on my shares?

The company expects initially, to not make any profits. Within 5 years we expect the return to increase and that the investment will be repaid. Initially, because we will incur high costs in connection with our expansion. Overall, the company's profits will be distributed evenly to shareholders in the form of dividends. In addition, the shares are worth the price someone is willing to pay for them - if the company makes a goos profit, the willingness to pay more if someone wants to buy your shares, increases.

How do I buy someone else's shares?

All shares are available in the company's share register. The share book is according to Swedish law a public document that anyone can access. The shareholders' book shows who owns each share. Thereafter, contact can be made on its own initiative to other shareholders to show such interest. This can not happen before the share issue is completed. When that happens, one has to take into consideration the company's current Articles of Association with reservation for such transfers.

Can I buy shares together with anyone?

No - ONE physical or legal person owns the shares that are bought. If you'll want to buy shares with someone, you'll have to do it in turns, indicating different owners at each purchase.

Can I give shares to someone?

Yes. For example, you can represent your children or a company when buying shares. Be sure to indicate who the owner is of such purchase. Any transfers made after the purchase - at a later date - can only be transferred in accordance with the Articles of Association, found in the memorandum.

How do I pay my shares?

Our payment methods will be clearly specified on the website. Payment is made immediately in connection with purchase.

What is meant by MonthlyCup Partners AB (publ) owning 22 % in MonthlyCup AB (assumed full investment)?

Ownership in the MonthlyCup Group is based on the amount of capital that is attributable through the share issue. If this share issue is only subscribed to 50%, the relationship in ownership between MonthlyCup Partners AB (publ) and MonthlyCup AB will also be affected in accordance to that.

Is it true that you value the company to 100 MSEK?

In an unlisted company that has never previously acquired external capital it is extremely difficult to put an exact value of the company. To leave 22 % (whereof 15,1 % from this share issue) in the MonthlyCup Group correlated to about 24 MSEK was something that our Board and external advisors discussed for a very long time.

The company is valued on the expected growth of the menstrual cup market for the next five years - including MonthlyCup's growth. We have a budgeted turnover for 2024 of 224 MSEK, which would amount to one million orders that year - just for us - worldwide. Given that there are (roughly estimated) 2 billion of menstruating women, that would only be one promille of the world market.

You are not the only retailer at the market - there are a lot more who sell menstrual cups - why should I invest in you?

Our focus is not primarily on taking market shares from other menstrual cup corporations - but rather to be growing together with them. This is a great product that still is unknown to a majority of the global audience. Our focus lies on creating knowledge about menstrual cups, and then, to get those who are using traditional menstrual protections to make the switch to menstrual cups. Why we think that we are the best supplier of menstrual cups and why menstrual cups is better than traditional protections, you can read more about in our memorandum, which can be found on the Partners pages.

What makes you particularly competitive in relation to major retailers of menstrual cups on the US market?

a) What makes us unique is that we have become really good at social media. I think nobody (female, of childbearing age, in Sweden) has missed our ads on Facebook. Only during July 2017 - June 2018 we had 20,7 million exposures on Facebook alone. Close cooperation with your own contact person at Facebook's office in Stockholm as well as in Ireland has made a significant contribution.

b) We own several major domains all over the world that are relevant to menstrual cups and, we have also become extremely good at our search engine optimization - only in Sweden there is a constant battle for the first place (it changes from week to week as we share it with a competitor).

Are you aiming to listen the company on the stock exchange in any foreseeable future?

The journey towards an IPO has begun. Questions about buying and selling shares in MonthlyCup Parnters AB (publ) come in at regular intervals and when we are not on the stock exchange, it is more difficult to handle these matters. We believe that more people would want to be a part of us if it was easier to buy shares and have therefore decided to take the company to the stock exchange within a few years. As I said, the work is already underway, but we are speeding up slowly.

Can I trade your shares through my bank, Avanza, Nordnet or similar platforms?

No, you can only do that in listed companies. We are an unlisted company that is not traded through an open market. This is mainly due to the fact that the cost of complying with the legal requirements of such a company is not proportional to the company's current size.

How can I follow the development of my shares / trade my shares if it is not included in open markets?

We are a public but unlisted company. This means that we can – publicly – announce about the sale of shares, but we can and will not trade the shares on an open trading platform. The initial reason for this is that the costs of complying with the legal requirements would exceed the value of the services in such a relatively small company.

However, anyone may sell their shares freely to anyone who want to buy their shares. The same principles apply as if dealing with any other sales item. However, there is a duty of notification in which the board must approve the transfer and the transfer must follow the company's Articles of Association.

Could I loose my money, or be forced into further deposits?

You can never loose more than you have invested, even if the company's development does not go as planned. Nor can you ever be forced into making further investments in the future. However, you may be entitled to subscribe for new shares before others in the case of a new issue, as stated in the Articles of Association.

Will there be any additional costs, beyond the cost of the shares?

No, you will only be paying for the share price. However, there are costs for, for example, card transactions, but these costs are charged to MonthlyCup Partners AB (publ) and are included in the costs of the share issue.

Can I get my investment back?

At full coverage of the share issue, you will be entitled to share the 22 % of the company's earnings, if a dividend is made. And when you no longer want to own the stock you can transfer it to someone who's willing to buy them - you both have to agree regarding the share price.

What are the shares worth?

The share issue is only ongoing for a limited time. During that time one share is worth SEK 100 (approximately 10 EUR). After that time, one share is worth the agreed price between buyer and seller. Suppose that you own 20 shares that you bought for SEK 1000 - and that your neighbour also want to own shares. Then you and your neighbour can agree that if you sell 5 of your shares for SEK 50 a piece, you will receive SEK 250 for 5 shares. One share is always worth what a buyer and seller agrees upon.

Such a transfer must be approved by the Board and shall comply with the Articles of Association.

How do I unsubscribe from email/text messages?

According to GDPR, we are obliged to always offer the opportunity through a link at the end of each SMS/email. If you have a problem with your cancellation, please contact our customer support and we will assist you.

I read that I will have a 20 % discount in the webshop - where can I find that code?

This code is only generated when The Swedish Companies Registration Office has approved the share issue and the registration of the shares.

When will I receive a receipt for my investment?

1. In connection with payment, you will receive a text message confirming that we have received your interest.
2. Then we need to review your interest so that there is nothing that could affect your ability to invest (for example, if you pay taxes in the United States - you can not invest with us).
3. After reviewing this (it will take a couple of days), you will receive a confirmation of the email you provided in connection with the investment.
4. When the shares are registered with the Swedish Companies Agency, you will finally receive a settlement note. Meanwhile, the confirmation under No. 3 applies as accounting documents (if necessary).

I have never traded shares earlier and would like to know more about how it works.

One share is proof of ownership in a joint stock company. The more shares you have the greater the part you own in the company. One share is a value transaction and is therefore nothing you will be able to do physically - but instead you get the opportunity to share a company's profit. In addition, you get influence over the company's board (in relation to how many shares you own) - and the board in turn determines how the CEO is to lead the daily work (management directive/owner's directive).

You will thus be able to prove that you own a stake in the company, you may participate in and decide at general meetings (usually on an annual basis), you can participate in any profit and you may sell or transfer your share to another (if you follow the set rules for such a transfer).

What benefits do I get from investing in MonthlyCup?

+ You will recieve a 20% discount on all products in our webshop for a full year - the discount code will be handed out when the shares are registered at the Swedish Companies Agency.

+ You will have access to our partner pages where we will gather opinions about product development, news, recruitment, and more.

+ You may vote at the Annual General Meeting.

+ You will receive part of the company's profit (dividend) if this happens.

More benefits are found in our memorandum on the partners pages.

Where will I see my shares when I have made an investment?

Firstly, you will receive a confirmation of your purchase - see above - then you will be able to follow your shares on our partner pages as soon as the share issue is registered with the Swedish Companies Agency.

Together we have saved the earth 58752534 pads and tampons

On average, you will use 12,000 pads and tampons during a lifetime - or SEVEN menstrual cups.
That makes a great difference for landfills around the world.

Learn about our work in developing countries


Meet Team MonthlyCup

Team MonthlyCup